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Steve Jobs has now designated himself as the “iCEO” of Apple, saying that it shows the importance of the Internet.

If we assume that this makes him the Executive Internet Officer, and if we further assume that Apple is going to continue the terminally cute practice of putting an “i” in front of everything, and if we assume that, like every other high tech company interested in online commerce, they are going to stick an “e” in front, then, does that make him the “eiEIO?”

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